Overview
BlackMoon is a studio located in Algarve, Portugal, offering personalized tattoo and nail art services. As they celebrate their 4-year anniversary and due to their growing business, BlackMoon needed a more efficient way to showcase their work and simplify communication with clients—particularly for bookings.
The goal was to create a minimalist, user-friendly, and bilingual website that captures BlackMoon’s essence and effectively engages clients through an intuitive booking process and captivating visuals. The final result features a sleek, minimalist look in line with BlackMoon’s black and white aesthetic, inspired by the clean look of Apple’s style.
Timeline
3 weeks
Services
Web design, Web development
Tools
Figma, Framer, Tally
Type
Portfolio website
To kick off the project, I conducted a client briefing and questionnaire to fully understand BlackMoon’s goals, challenges, and audience. I then analyzed their brand and competitors to pinpoint opportunities for improvement and differentiation. To prioritize the website features, I used the MoSCoW method, which helped focus on the most critical aspects of the website and ensured that the project met both the client’s needs and user expectations.
Must-Have
Dedicated portfolio for tattoos and manicures
Categorized services by style and type
Language switcher
Intuitive booking system
Clear CTAs to book consultations
Prioritized seamless mobile experience
Should-Have
Aftercare information for tattoos and nail services
Client testimonials
FAQ section
Prominently displayed client Instagram account
Could-Have
Loyalty and referral program integration
Blog or news section
Facebook Messenger plugin
Won't-Have
Influencer collaboration section
Online purchases
Pricing of services
Before arriving at the final result, we explored various layouts and style options against the client’s goals, ensuring it captured their brand identity while providing an intuitive user experience.
User Engagement
The categorized portfolios and intuitive navigation received positive feedback from users. The website attracted 112 unique visitors and 310 total page views within the first 7 days.
Streamlined Bookings
The simplified booking process led to more inquiries and appointments.
SEO Boost
Improved visibility in search engines increased website traffic, connecting the studio more with both local audiences.
Increased Engagement
With a bounce rate of 46.7%, the site demonstrated strong initial engagement, highlighting the appeal of its design and content.
Content Organization
BlackMoon had an extensive collection of media that required sorting and selection to highlight the studio’s best work. Additionally, as the client was new to CMS tools, creating simple and clear instructions was crucial.
Booking Form Essentials
I integrated Tally for the booking system, since it allowed adding a file upload feature, streamlining communication and ensuring BlackMoon can better understand client needs before appointments.
Maintaining Performance
Ensuring fast load times despite using high-quality media content was a technical challenge that required optimization techniques.
